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The domain demo.espares.co.nz states the following, "WElcome to the espares demo site." We observed that the website also stated " Thanks for your interest in demonstrating eSpares." It also stated " The eSpares demo will allow you to see how the eSpares system works, and is a fully. Functioning version of the eSpares site, with some restrictions on the data entered. This demo can be used to gain a better understanding of how eSpares works before registering. Registered users can also use this demo for staff training purposes, or to explore other features. Of the site they are not familiar with." The header had demo as the highest ranking keyword. This keyword was followed by car truck, parts, and automotive which isn't as urgent as demo. The other words the site used was free. search is also included but might not be understood by web engines.